Case Study: GoGo SqueeZ achieves 26% YoY sales growth with Trax Image Recognition

GoGo squeeZ increases sales 7% with Trax Retail

GoGo squeeZ, a leading healthy snack food company, faced a challenge in the shifting retail landscape where new product subcategories were not receiving their fair share of shelf space despite strong sales growth. To address this disconnect and gain better visibility into store conditions, they partnered with vendor Trax Retail and implemented its Image Recognition (IR) service.

Using Trax's image recognition technology, GoGo squeeZ collected millions of data points to gain granular, SKU-level visibility into placement, price, and displays. This provided actionable real-time reports that allowed their field force to quickly correct execution gaps. The solution delivered by Trax resulted in a 7% increase in sales versus the period prior to implementation, an 11% increase in total points of distribution, and a 26% year-over-year sales growth, significantly accelerating their performance.

GoGo squeeZ