Case Study: Global Brewer Company achieves 8–16% revenue increase with Trax Retail

Global Brewer Company - Customer Case Study

Global Brewer Company, the world’s largest brewer with 500+ brands and operations in 50+ countries, faced common CPG retail challenges: ensuring core SKUs were on shelf, brands and promotions were correctly positioned, retailers complied with contracts, and identifying why some stores underperformed — all while avoiding extra work for sales reps. To address this, they engaged Trax Retail and deployed the Trax Retail Execution solution.

Trax Retail equipped sales reps with a mobile app to capture shelf images (4,300 store visits per month covering 221 SKUs across 22 sub‑brands), uploaded them to the Trax cloud for recognition and analysis, and delivered real‑time corrective tasks to reps; aggregated KPIs and dashboards allowed managers to benchmark stores and replicate best practices. As a result, stores audited with Trax Retail Execution saw an 8–16% revenue increase, faster local selling, higher productivity, and broader KPI coverage.