Case Study: Global Brewer achieves 8-16% revenue growth with Trax Image Recognition

Global Brewer boosts revenue 8-16% with Trax Retail

A global brewer, one of the world's largest FMCG companies, was struggling to answer core KPI questions about on-shelf availability, brand positioning, and promotional compliance in its modern trade outlets. The company needed to increase sales without adding to its sales reps' workload and partnered with Trax Retail, using its Trax Image Recognition service.

Trax Retail provided a solution where sales reps used a mobile app to capture shelf images during store visits. These images were analyzed in the cloud, delivering real-time, actionable tasks back to the reps. The aggregated data also provided managers with detailed insights through dashboards and reports. This implementation by Trax resulted in an 8-16% revenue increase in the audited stores.

Global Brewer