Case Study: Global Beer Manufacturing Company reduces weekend stockouts and gains real-time shelf visibility with Trax Retail

Global Beer Manufacturing Company - Customer Case Study

Global Beer Manufacturing Company faced slipping weekend sales and an inefficient, error-prone paper-and-spreadsheet audit process that left sales teams spending too much time collecting data and too little time securing shelf space. To get faster, scalable and accurate in-store visibility it engaged Trax Retail and its Trax Retail Execution image-recognition solution.

Trax Retail deployed Trax Retail Execution to audit primary beer space in 1,000 hypermarkets and convenience stores across 25 cities over a single weekend, revealing that on average one in five of the brewer’s brands were out of stock on weekends and that 67% of SKUs were out of stock across audited stores. The insights gave Global Beer Manufacturing Company clearer national, regional and local trend visibility, reduced the administrative burden on sales staff, improved survey quality and distributor communications, and enabled the company to adjust distribution and go-to-market strategies and better predict and respond to competitor behavior.