Case Study: Coca-Cola Hellenic Bottling Company achieves 63% out-of-stock reduction and triples store coverage with Trax Retail

Coca-Cola Hellenic Bottling Company - Customer Case Study

Coca‑Cola Hellenic Bottling Company, one of the world’s largest Coca‑Cola bottlers, faced a costly, manual sales execution program that limited coverage to 28,000 stores across 35 cities and was used mainly by management rather than frontline sales reps. To address these issues they engaged Trax Retail and deployed the Trax Retail Execution solution.

Trax Retail digitized audits and empowered field teams, cutting audit times from 20 to 2 minutes in Traditional channels and from 45 to 15 minutes in Modern channels, tripling city coverage to 130+ and increasing monthly store coverage from 28,000 to 150,000. The deployment reduced out‑of‑stocks by 63%, raised execution scores by more than 10% (each percent linked to a 1% sales lift), and doubled users from 800 to 1,600, improving salesforce productivity while keeping costs steady.

Coca-Cola Hellenic Bottling Company

Pavel Popkov

Red Manager