Case Study: Molson Coors improves in-store execution and grows revenue with Trax Image Recognition

AB InBev unlocks 17 KPIs and lifts share of volume by 3% with Trax Retail

AB InBev, one of the world's largest brewing companies, faced a significant challenge due to a lack of visibility into in-store sales and conditions. With syndicated point-of-sale data covering a small fraction of the market and inefficient manual reporting, their teams could only track three KPIs and lacked objective data to answer crucial commercial questions.

Using Trax Image Recognition technology, the solution involved conducting over 15,000 store visits and analyzing 500,000 images. This allowed Trax to provide detailed shelf data and unlock insights on 17 key performance indicators, including complex metrics like fridge purity and brand blocking. By fusing this data with their own sales data, AB InBev saw a 3% higher share of volume in outlets with branded fridges and achieved a measurable uplift in revenue, ultimately improving in-store execution and sales team effectiveness.

AB InBev