Case Study: a leading beverage alcohol company achieves 3x faster outlet growth with Trax Retail

a leading beverage alcohol company drives 3x outlet growth with Trax Retail

A leading beverage alcohol company, one of the world's largest producers of beers and spirits, faced the challenge of developing a full view of its customers across a wide range of outlets and brands. They needed to navigate their evolving retail reality in real-time to deliver a better shopping experience without sacrificing margins. They partnered with vendor Trax Retail to address this using its image recognition technology and services.

Trax implemented a solution that used in-store image recognition to collect over four million data points, providing granular SKU-level visibility into shelf conditions. This delivered actionable, real-time execution reports to the field force, enabling them to take immediate corrective actions. As a result, the company achieved a 3x faster growth rate in outlets that adopted the Trax program versus non-participating outlets, significantly boosting incremental sales.