Case Study: NYC & Company builds data-led marketing campaigns with Travelport

NYC & Company uses Travelport’s 5-stage data model to target travelers in real time

NYC & Company, the official destination marketing organization for New York City, faced a challenge in targeting potential travelers effectively. Their previous reliance on historical booking data and airport surveys made it difficult to run proactive marketing campaigns. They sought a data solution from vendor Travelport that could utilize real-time and predictive data to identify emerging traveler personas and geographic trends.

Travelport implemented a tailored data solution that processed raw GDS data into a structured, analyzable format. This provided NYC & Company with forward-looking projections on traveler preferences, enabling them to build data-led marketing campaigns. The solution allowed the organization to dedicate its marketing spend more effectively to areas of rising demand and to be proactive in capitalizing on emerging travel trends. Travelport provided an ongoing collaborative relationship to deliver these innovative insights.

NYC & Company