Case Study: Atrápalo achieves higher conversions and better fare choice with Travelport Branded Fares

Atrápalo boosts fare page conversion with Travelport as abandonment falls to 3%

Atrápalo, a Barcelona-based online travel agency, faced the challenge of needing to offer its customers a wider choice of unbundled airline fares, including both basic no-frills options and upsell fares with amenities like baggage. To succeed in a competitive market and provide full transparency, especially in regions new to unbundled travel, Atrápalo turned to its vendor, Travelport, and implemented the Travelport Branded Fares solution through its existing Travelport Universal API.

The solution from Travelport was implemented quickly and easily, allowing Atrápalo to present clear fare choices. This resulted in a remarkably low page abandonment rate of just 3% and significantly higher conversion rates. Furthermore, up to 30% of customers chose upsell options, demonstrating strong demand and paving the way for increased future revenue for Atrápalo.

Atrapalo