Case Study: ResortsandLodges.com achieves $1.67M+ in online bookings and year-over-year revenue lift with TravelNet Solutions

Waterpark Resort Lifts Revenue Year Over Year After Switching to TravelNet Solutions

ResortsandLodges.com represents a 600+ unit waterpark resort that was experiencing declining occupancy, falling average rates, rising customer acquisition costs and growing reliance on OTAs and flash sales. In 2016 the property engaged TravelNet Solutions to deploy its digital distribution and marketing services, including a Platinum Listing on ResortsandLodges.com plus PPC, SEO, Display & Remarketing, Cart Abandonment, Conversion Optimization and consulting.

TravelNet Solutions implemented a full‑funnel strategy—moving the resort to a Platinum Listing, running SEO and paid search (branded and general), deploying display/retargeting, cart‑abandonment emails and conversion optimization. The results included 10,000+ new visits from the ResortsandLodges.com listing, organic search transactions up 57% and organic revenue up 43% (to $1,761,911), a branded PPC return of ~$570K on $59K spend, 12,379 users driven back via retargeting (20,337 sessions), recovery of $176,684 from abandoned carts, 15,000+ new email subscribers and an overall online booking lift of about $1.67M—demonstrating TravelNet Solutions’ impact in raising revenue while lowering acquisition costs and OTA reliance.

ResortsandLodges.com