Case Study: Alaska's Gold Creek Lodge achieves triple-digit revenue growth and major online traffic gains with TravelNet Solutions

Personalized Digital Marketing Strategy Leads to Big Rewards

Alaska Gold Creek Lodge, a fishing lodge in King Salmon, Alaska, was struggling in 2016 to attract the right travelers online—TripAdvisor and Hotels.com weren’t generating the clientele owner Rob Ellis needed. In March 2016 he engaged TravelNet Solutions for a comprehensive digital marketing program, including a ResortsandLodges.com Platinum listing and website, SEO, conversion optimization, PPC management, display & retargeting, and chat.

TravelNet Solutions took over the lodge’s marketing and implemented the full suite of services, allowing Rob to focus on guests while the vendor optimized digital performance. The impact was dramatic: triple‑digit annual revenue increases, an ~80% uplift in conversion for contacted travelers, +228.4% more visitors from retargeting, +219.95% growth in search engine traffic, and +104.48% more traffic from email—enabling Alaska Gold Creek Lodge to expand inventory, cut marketing costs, and compete with larger operators.

Alaska Gold Creek Lodge

Rob Ellis

Owner