Case Study: Anna Maria Vacations achieves $1.7M incremental revenue with TravelNet Solutions' TRACK PULSE

Anna Maria Vacations Increases Revenue With Track Pulse

Anna Maria Vacations, a 227‑unit luxury vacation rental manager on Anna Maria Island, Florida, struggled to understand and measure its more than 20,000 annual inbound calls, reservation closing rates, agent performance, staffing needs, and marketing ROI. To address these gaps they partnered with TravelNet Solutions and adopted its TRACK PULSE contact center (along with TRACK CRM) to introduce call tracking and lead management across their reservation operation.

TravelNet Solutions implemented TRACK PULSE with call tracking, smart routing, lead management, call recording, PMS data sync, agent conversion tracking and a dedicated customer success manager. Within 12 months Anna Maria Vacations added over 10,000 contacts and generated $1.7 million in incremental bookings (approximately an 8.5:1 ROI), while improving conversion and abandonment rates, boosting guest satisfaction and delivering a record year for the business.

Anna Maria Vacations