Case Study: Velas Resorts achieves 64% more direct bookings and 62% higher Brand.com conversion with TravelClick

Velas Resorts - Customer Case Study

Velas Resorts, which operates six luxury properties across Mexico, faced persistent rate parity problems—OTAs cutting commissions and wholesalers reselling inventory—that threatened revenue and guest experience. To address this, Velas partnered with TravelClick, using TravelClick’s cloud-based, data-driven hospitality solutions (including Business Intelligence and Reservations & Booking Engine capabilities) to monitor parity metrics and inform revenue-management actions.

Leveraging TravelClick’s analytics to spot infractions, Velas’ revenue team performed test bookings and enforced a strict “three strike” policy with distribution partners (awareness, suspend discounts, close inventory), resulting in measurable gains: a 62% increase in conversion rate on Brand.com and a 64% rise in direct bookings. TravelClick’s tools provided the visibility and reservation support that enabled these improvements in direct revenue performance.

Velas Resorts

Carlos Velasquez

E-commerce Manager