Case Study: Australia Six Luxury Group Hotel achieves 56% lower cost per booking and 2.6x ROAS with TravelClick Dynamic Rate Social Ads

Reduced cost per booking and increased ROAS

Australia Six Luxury Group Hotel, a collection of six luxury properties in Australia, sought to lower its cost per booking and boost return on ad spend using Facebook Social Ads. They engaged TravelClick (an Amadeus company) to test a more automated approach with Dynamic Rate Social Ads.

TravelClick implemented Dynamic Rate Social Ads in place of manual remarketing, optimizing ads and rates dynamically across Facebook, which produced a 56% decrease in cost per booking and delivered 2.6x higher ROAS. These measurable improvements show TravelClick’s solution significantly reduced acquisition costs and increased advertising efficiency.