Case Study: South East Asia Mid-Scale Hotel cuts cost per booking 33% and boosts ROAS 42% with TravelClick Dynamic Rate Display Ads

Reduce cost of acquisition and increase revenue

South East Asia Mid Scale Hotel, a mid-scale property in South-East Asia and part of a multi-regional hotel group, sought to reduce customer acquisition costs and boost revenue. They partnered with TravelClick, an Amadeus company, to beta test TravelClick’s Dynamic Rate Display Ads within an evergreen campaign.

TravelClick implemented Dynamic Rate Display Ads that showed live rates versus traditional display creative without rates, driving measurable improvements: 33% lower cost per booking, 42% higher ROAS, and a 17% increase in click-through bookings—resulting in more bookings and increased revenue for the South East Asia Mid Scale Hotel.