Case Study: Brussel Luxury Urban Hotel achieves 46% more clicks and 21% lower cost per booking with TravelClick

Increase clicks while decreasing cost per booking

Brussel Luxury Urban Hotel, a luxury urban property in Brussels, needed to drive more qualified traffic and improve booking efficiency. They worked with TravelClick (an Amadeus company) to deploy Search ads and test TravelClick’s Dynamic Rate Search Ads to provide richer rate and booking information to potential guests.

TravelClick implemented Dynamic Rate Search Ads in a beta campaign, which significantly outperformed regular ads: 46% more clicks, a 52% higher CTR, 17% lower average CPC and a 21% reduction in cost per booking, driving more qualified traffic while lowering acquisition costs.