Case Study: Waikiki Resort Hotel achieves a $30 ADR increase and $600K+ in annual direct revenue with TravelClick

How do you increase ADR with a 90%+ occupancy rate

Waikiki Resort Hotel, a 275-room independent property with historically 90%+ occupancy, faced a reliance on Wholesale and OTA channels and needed to raise ADR without losing bookings. To drive direct business they partnered with TravelClick, deploying solutions including the iHotelier CRS, Booking Engine 4.0 and the iHotelier Pricing Engine to better convert brand.com traffic.

TravelClick implemented a new responsive TravelClick website, Booking Engine 4.0 features (Private Offers, Social Tags) and dynamic pricing tactics via iHotelier Pricing Engine, plus targeted geo-radius and lead-time offers. As a result Waikiki saw a $30 increase in ADR, a 644% increase in average direct conversion, a 420% increase in mobile conversion, $600,000+ more annual Brand.com revenue, and Private Offers became a top‑3 rate plan with a members list exceeding 2,100.

Waikiki Resort Hotel

William Koo

Revenue Consultant