Case Study: Groupe Germain Hotels achieves restored rate parity and 130% YoY metasearch revenue growth with TravelClick

Groupe Germain Hotels - Customer Case Study

Groupe Germain Hotels, a family‑run operator of 17 hotels across Canada under three brands, was losing direct bookings to OTAs because of rate parity issues—transient bookings were down, OTA business was up, and Brand.com underperformed. To address this, Groupe Germain partnered with TravelClick in a six‑week pilot to identify why OTAs were displaying lower rates and to restore parity.

Using TravelClick’s Rate Parity Playbook, the team conducted targeted tactics—regular outreach to OTA Market Managers to stop commission‑cutting and remove participation from prepaid options, and test reservations plus outreach to wholesalers reselling non‑public rates—to hold distribution partners accountable. The results with TravelClick were measurable: a 130% YoY increase in metasearch revenue during the pilot period, the “lose” share falling from >60% to <30%, and Brand.com conversion jumping from 7.3% to 18.5%.

Groupe Germain Hotels

Sarah Major-Bourgeois

Director of Distribution