Case Study: The Henderson boosts social media engagement and direct bookings with Travel Media Group

The Henderson grows social media presence by 46% with Travel Media Group

The Henderson, an inn and restaurant in Hendersonville, North Carolina, faced the challenge of attracting more travelers through social media to increase direct bookings and reduce its reliance on online travel agencies (OTAs). They also sought to promote their on-site restaurant and bar. To address this, they partnered with Travel Media Group for its social media solution.

Travel Media Group implemented a strategy featuring engaging content like weekend getaway promotions and restaurant specials, all with clear calls-to-action to book directly. This approach substantially grew the inn's social media presence and engagement. As a result, The Henderson saw its Facebook likes reach over 2,200, achieved a 46% growth in its social media presence, and reported a 30% year-over-year revenue increase, successfully rebranding the property.

The Henderson