Case Study: Ramada Kissimmee Gateway boosts reviews, market share, and social engagement with Travel Media Group

Ramada Kissimmee Gateway boosts 5-star TripAdvisor reviews by 77.5% with Travel Media Group

The Ramada Kissimmee Gateway hotel faced the challenge of maintaining its online reputation and managing a high volume of guest reviews in a competitive Orlando market. To address this, the hotel partnered with vendor Travel Media Group, utilizing their Respond and Resolve™ service for review response and broader reputation management.

Travel Media Group's solution included promptly responding to thousands of reviews and implementing a strategy to capture private feedback, which prevented negative public reviews. This approach resulted in a 77.5% increase in 5-star TripAdvisor reviews, the hotel achieving 135% of the market share for reviews, and significant growth in social media engagement and followers, all while freeing up the hotel's management to focus on in-person guest service.

Ramada Kissimmee Gateway