Case Study: Quality Inn West Memphis improves TripAdvisor ranking and reviews with Travel Media Group

Quality Inn West Memphis boosts TripAdvisor rank 8 spots in 9 months with Travel Media Group

The customer, Quality Inn West Memphis, faced the challenge of a low TripAdvisor ranking, sitting at 15th out of 19 hotels in its city. Their goal was to improve this rank and their review score to capture more bookings and increase revenue. They partnered with Travel Media Group for a reputation management solution to address these issues and to handle review responses, freeing up management to focus on operations.

Travel Media Group implemented a proactive post-stay email campaign for the hotel. This solution led to a 50% increase in TripAdvisor reviews and improved the hotel's score to a 3.5. Most significantly, the hotel's city rank improved by eight spots, moving from 15th to 7th out of 23 hotels, which resulted in higher occupancy and revenue for the property.

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