Case Study: Quality Inn Richfield grows Facebook audience with Travel Media Group

Quality Inn grows Facebook reach from 483 to more travelers with Travel Media Group

The Quality Inn & Suites Richfield faced a challenge with its social media presence, having only 68 Facebook Likes and a low monthly reach, which made it difficult to engage travelers and see a return on its efforts. To address this, the hotel began using the Social Media service from Travel Media Group in November 2014.

Travel Media Group implemented a comprehensive social media program that included optimizing the hotel's profiles, posting consistent and engaging content four times a week on Facebook and Twitter, and using promoted posts to reach more travelers. This solution successfully grew the hotel's audience, increased engagement, and encouraged more bookings. As a result, the Quality Inn Richfield saw a significant percentage increase in Facebook Likes and its overall online reach.

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