Case Study: Lincoln Asset Management achieves more direct bookings with Travel Media Group vanity hotel websites

Lincoln Asset Management boosts direct bookings with Travel Media Group’s responsive vanity websites

Lincoln Asset Management, a privately-owned hotel management firm, sought to increase direct bookings across its diverse portfolio of properties in Oregon and Washington. To combat reliance on commission-based OTAs, the group partnered with vendor Travel Media Group to implement a solution of multi-property vanity websites.

Travel Media Group provided eight responsive, SEO-optimized vanity websites, each with a unique but cohesive design, and a dedicated management group website. This solution successfully drove direct bookings for the customer's entire portfolio. The vendor's team was also praised for their patience in making modifications and their supportive digital marketing partnership.

Lincoln Asset Management