Case Study: Kings Inn San Diego doubles revenue and boosts online reputation with Travel Media Group

Kings Inn doubles revenue and gains 2,436 TripAdvisor reviews with Travel Media Group

Kings Inn San Diego, an economy hotel in a highly competitive market, faced the challenge of low visibility and a poor ranking on TripAdvisor, which was causing them to lose customers to nearby rivals. To address this, they partnered with Travel Media Group and implemented its Reputation Management service to increase the quantity and quality of their online reviews and improve their market standing.

Travel Media Group's solution involved a Reputation Influence program that engaged guests post-stay to encourage positive reviews on sites like TripAdvisor and Google, while using internal surveys to privately address negative feedback. This strategic approach resulted in Kings Inn collecting over 2,400 new TripAdvisor reviews, significantly improving its city rank, and ultimately doubling its revenue within five years.

Kings Inn