Travel Media Group
23 Case Studies
A Travel Media Group Case Study
The customer, Hotel Eleganté, needed to improve its online reputation and boost its TripAdvisor ranking to better compete in the Colorado Springs market. The hotel partnered with vendor Travel Media Group for its reputation management services, including the Respond & Resolve™ program for handling guest reviews.
Travel Media Group implemented a comprehensive solution, taking over the time-consuming process of responding to online reviews and deploying post-stay emails to collect guest feedback. This allowed the hotel staff to focus on resolving guest issues in person. As a result, Hotel Eleganté’s TripAdvisor ranking rose 25 spots, they collected over 4,000 positive reviews, and staff reclaimed 28 hours per month previously spent on review responses.