Case Study: Floridian Express boosts TripAdvisor rank with Travel Media Group

Floridian Express gains 98 TripAdvisor rank spots in 6 months with Travel Media Group

The Floridian Express hotel, an economy property in Orlando, faced a significant online reputation challenge. Despite offering a strong value, the hotel had fallen to #287 out of 349 Orlando hotels on TripAdvisor because unhappy guests were posting public reviews while satisfied guests were not engaging online. To address this, they partnered with vendor Travel Media Group to implement its Tracking dashboard and Reputation Influence program.

Travel Media Group's solution used post-stay surveys to privately collect negative feedback for internal resolution while encouraging happy guests to leave public reviews. This strategy resulted in the hotel receiving 1,708 new TripAdvisor reviews in six months. The Floridian Express saw its TripAdvisor city rank improve by 98 places, surpassing its initial goal, and later achieved a total gain of 110 places.

Floridian Express