Case Study: Fairfield Inn & Suites Tulare achieves 353% more TripAdvisor reviews with Travel Media Group

Fairfield Inn & Suites boosts TripAdvisor reviews by 353% with Travel Media Group

Fairfield Inn & Suites Tulare, a hotel located near Sequoia National Park, faced the challenge of low visibility on TripAdvisor due to a small number of reviews, which negatively impacted its occupancy. The hotel partnered with vendor Travel Media Group to implement a reputation management program aimed at increasing the quantity and quality of its online reviews.

Travel Media Group's solution involved a Reputation Influence program that used post-stay emails to refer satisfied guests to TripAdvisor and Google while collecting negative feedback internally. This strategy resulted in a 353% increase in TripAdvisor reviews, improved the hotel's city rank, and earned it a Certificate of Excellence. The vendor's program successfully allowed the hotel to address guest concerns privately while significantly boosting its positive online presence.

Fairfield Inn & Suites