Case Study: Searcys improves restaurant operations and brand-wide insights with Travel Appeal

Searcys - Customer Case Study

Searcys, one of the UK’s leading event caterers and restaurateurs, needed a faster, easier way to collect and analyze reviews across multiple channels. Before working with Travel Appeal, the team found it time-consuming and cumbersome to monitor feedback in real time, compare performance across venues, and understand what customers were saying about everything from food quality to service and cleanliness.

Travel Appeal implemented its Enterprise-level Dashboard for Searcys as a listening and operational tool, giving managers real-time sentiment analysis, daily reports, and the ability to respond to reviews from one platform. With Travel Appeal, Searcys improved overall sentiment by 8.1% in seven months, saw review volume rise 38% in March 2019 versus the prior month, and saved significant time by replacing manual monitoring with automated desktop and mobile updates.

Searcys

Anna Fenten

Head of Brand, Communications and Marketing