Case Study: Puglia improves destination reputation and traveler satisfaction with Travel Appeal

Puglia - Customer Case Study

Pugliapromozione, the tourism promotion agency for the Italian region of Puglia, needed a more modern way to understand and manage the area’s digital reputation. Before working with Travel Appeal, the team relied on outdated feedback from meetings, operators, surveys, and occasional social media checks, with no real-time, destination-wide view of traveler sentiment. They used Travel Appeal’s Dashboard to monitor online perception and support strategic decisions.

With Travel Appeal, Pugliapromozione gained real-time sentiment analysis, customized reports, and a clearer view of traveler feedback across hotels, restaurants, and attractions. The results were strong: reviews for restaurants, hotels, and other accommodations rose by 46%, foreign reviews increased by 16%, and traveler sentiment reached 86%, up 1.3% versus 2017. Travel Appeal also helped identify unlisted operators for inclusion in Puglia’s official portal, improving the region’s visibility and hospitality network.

Puglia

Bianca Bronzino

Innovation Officer