Case Study: Casted achieves enterprise-ready security and faster deal wins with Trava

Casted - Customer Case Study

Casted, a Series A-funded SaaS content marketing platform, needed to prove a sophisticated security posture to land enterprise-level clients and assure investors. As a newcomer aiming to work with Fortune 500 companies, their sales cycle was hindered by lengthy and rigorous security reviews that demanded certifications like SOC 2, for which they were not yet prepared. They required a robust cybersecurity program to avoid being a weak link in their clients' tech stacks and to close larger deals.

By implementing a scalable cybersecurity program with Trava, Casted gained an expert vCISO to assist during negotiations and a transparent security profile for prospects to review. This solution directly contributed to their business growth, including helping them successfully close a major deal with IBM after a year-long security analysis. Trava's support was credited as a key factor in achieving a 130% net retention plus growth rate in 2021, and the company has not lost a single deal during the security review process since engaging with the vendor.

Casted

Adam Patarino

Co-Founder and Chief Product Officer