Case Study: Casted protects customer data and wins enterprise deals with Trava

Casted boosts enterprise trust and 130% net retention with Trava

Casted, a Series A-funded SaaS content marketing platform, needed to build a mature security and compliance program to win enterprise clients and protect sensitive customer data. Their challenge was to quickly move beyond smaller clients and prove their trustworthiness to larger prospects who demanded rigorous proof like SOC 2 attestation, a process that would typically take months. They partnered with cybersecurity vendor Trava for its cyber risk management and vCISO support services.

Trava provided an automated vulnerability risk assessment platform and a virtual CISO to prioritize mitigation needs and lend expertise during customer discussions. The solution enabled Casted to successfully close a major deal with IBM after a year-long security analysis and achieve 130% net retention plus growth in 2021. Casted reported that since implementing Trava's solution, they have not lost a single deal during the security process, directly linking their cybersecurity investment to revenue growth and enterprise deal wins.

Casted