Case Study: Another Broken Egg Café identifies and optimizes new markets with Tranzlogic

Another Broken Egg Uses Tranzlogic To Identify, Assess and Optimize New Markets

Another Broken Egg Café, a breakfast, lunch, and brunch restaurant with 60 franchises across 16 states, needed better data to evaluate new markets, assess customer segments, and choose locations for expansion. The company also wanted to improve marketing and orientation for each franchise location.

Tranzlogic provided location benchmarking and segment analytics to compare territories, identify target customer mixes, and rank prospective sites by expected ROI. Using Tranzlogic, Another Broken Egg Café analyzed five possible commercial sites and selected Parkview on Peachtree as the best option, with the highest forecast returns; the analysis also helped the company localize pricing and marketing, and showed that a Florida site drew tourists from more than 500 miles away.

Another Broken Egg Café