Case Study: the world's largest heavy equipment dealer achieves higher lead generation and user engagement with Trantor

World’s Largest Heavy Equipment Dealer boosts lead generation and cuts time to market with Trantor

The client, a fortune 100 heavy equipment dealer, sought to increase qualified sales leads and streamline its customer equipment search process. To address this challenge, they partnered with Trantor to optimize their website's performance, user engagement, and data analytics capabilities using Adobe Target, Adobe Analytics, and Adobe Launch.

Trantor implemented a comprehensive solution that included an in-depth analytics review, UX enhancements to key landing pages, and extensive A/B testing. This approach resulted in a higher volume of form submissions for product inquiries, leading to an increase in qualified sales leads. Trantor's work also improved user engagement across multiple geographies, enhanced website performance, and delivered comprehensive marketing dashboards for actionable insights.