Case Study: Lending Point consolidates multi-partner leads with Trantor's custom lead merging platform

Lending Point cuts customer acquisition costs by 35% with Trantor

Lending Point, an Atlanta-based online direct loan provider, faced significant challenges in managing loan applications from multiple partners and direct customers. The lack of a unified system led to inefficient processes, scattered information, and a frustrating customer experience. To address this, they partnered with vendor Trantor to develop a custom lead merging platform.

Trantor implemented a customized solution using Java Spring MVC and Mulesoft to amalgamate all leads onto a single platform, secured with Spring OAuth2 and HTTPS. This new system provided a 360-degree view of customer information and streamlined the application process. The solution delivered a 35% reduction in customer acquisition cost and a 4x increase in the speed of administrative execution for Lending Point.

Lending Point