Case Study: UMB Bank stops credit card application fraud with TransUnion TruValidate

UMB Bank Stops Fraud in Credit Card Applications

UMB Brand, specifically UMB Financial Corporation, needed a stronger way to stop fraud in online credit card applications as criminals used stolen identities and suspicious geographies to slip through its digital channels. After evaluating fraud-prevention options, UMB chose TransUnion and its TruValidate device intelligence and fraud solutions to better determine who was trustworthy online and to protect both customers and brand risk.

TransUnion implemented TruValidate Device Risk to connect related accounts and devices, identify real IP and geolocation anomalies, and flag risky activity in real time. The result was a proactive fraud defense that helped UMB stop bad actors at the front door, uncover a Florida identity theft ring, and achieve a 100% reduction in fraudulent credit applications, with no fraud losses from applications flagged after deployment.

UMB Brand

Cristina Koder

Check Fraud Operations Supervisor