Case Study: Top Subprime Credit Card Lender achieves 13% and 10% lift in model performance with TransUnion CreditVision Premium Algorithms

Top Subprime Credit Card Lender Sees 13% and 10% Lift in Model Performance

Top Subprime Credit Card Lender, a subprime card issuer, wanted better consumer insights to improve acquisition response and reduce attrition. Using TransUnion CreditVision Premium Algorithms, the company aimed to strengthen its existing marketing and portfolio strategies beyond traditional credit bureau attributes and models.

TransUnion helped the lender build separate response and attrition models with CreditVision Premium Algorithms. The result was measurable lift across both use cases: a 13% improvement in the response model and a 10% improvement in the attrition model, helping better target new card offers and address early-stage portfolio closures.