Case Study: Accounts Receivable Organization achieves substantial ROI with TransUnion CreditVision Recovery Score

Re-Scoring Accounts Generates Substantial ROI for Leading Firm

Accounts Receivable Organization wanted to improve its tax-season direct mail campaign by targeting only accounts most likely to pay, while controlling the high costs of printing, postage, and data. To do this, the organization turned to TransUnion and used CreditVision® Recovery Score to re-score older, idle accounts and identify which ones had moved into or out of its target segments.

TransUnion’s re-scoring solution revealed major shifts in account propensity, with 90% of accounts receiving an updated score, 86,000 moving into the target range, and 94,000 moving out. This allowed the Accounts Receivable Organization to apply more strategic treatment strategies, resulting in a dramatic increase in revenue, about $102,500 in ROI after test costs, and roughly $4,000 in savings on data, postage, and printing.