Case Study: GoCompare achieves early fraud detection with TransUnion (iovation)

Powered by Iovation, Insurance Aggregator Delivers Big Improvements for Both Insurers and the Consumers they Serve

GoCompare needed a real-time way to spot high-risk traffic, detect third-party fraud such as ghost brokers, block website misuse, and give insurer partners more confidence in the customers passed to them. The company was looking for a point-of-quote fraud detection and prevention solution, and the vendor was TransUnion, using its iovation device intelligence technology.

TransUnion implemented real-time device identification and reputation analysis so GoCompare could flag suspicious devices, block misuse, and help partners stop high-risk devices before quotes were issued. The results were immediate: GoCompare saw same-day impact, and since May 2015 TransUnion has helped block thousands of fraudulent quote requests, improving partner confidence and reducing fraud significantly.

GoCompare

Jon Morrell

CEO