Case Study: North American Online Retailer achieves lower fraud rates and greater fraud management efficiency with TransUnion

Online Retailer Uses New Fraud Detection Systems To Cut Fraud Loss Rates

North American Online Retailer struggled with fraud losses that hurt profits and customer experience as its manual fraud management process couldn’t keep up with online and phone sales. After an earlier hosted fraud tool fell short, the company needed a more flexible solution with advanced rules, a single-screen review workflow, and better fraud intelligence; it chose TransUnion’s fraud management solution, Accertify, alongside iovation device fingerprinting.

TransUnion implemented a phased rollout that included training the system on fraud truth data, tuning rules, and using online dashboards to track analyst performance. The new setup let the retailer review orders faster, absorb chargebacks and collections without adding staff, and allow analysts to work from home. Fraud losses fell dramatically, from $2 million in 2001 to $180,000 in 2010 after implementation.