Case Study: Kaidee achieves superior fraud protection and customer success with TransUnion TruValidate

Online Marketplace Kaidee Switches to TruValidate for Superior Customer Success Team

Kaidee, Thailand’s largest online marketplace, needed a stronger anti-fraud partner because its previous vendor lacked the dedicated customer success support its team required. The company wanted a device recognition solution that could help protect buyers and sellers from fraudulent users while fitting its language, culture, and operational needs, and it evaluated TransUnion’s TruValidate Device Risk during a proof of concept.

TransUnion implemented TruValidate Device Risk, giving Kaidee real-time device intelligence, manual review data retention, and the ability to use its in-house blacklist. The strong support experience helped drive the switch to TransUnion, and Kaidee plans a fuller rollout across its digital properties to improve efficiency, customer experience, brand reputation, and market share.

Kaidee

Paul Knapp

Chief Technology Officer