Case Study: New Era Tickets reduces fraud by 98% with TransUnion iovation Fraud Prevention

New Era Tickets Reduces Fraud By 98%

New Era Tickets, a full-service ticketing and database marketing company, faced rising fraud and chargebacks as criminals used stolen credit cards and exploited print-at-home ticketing to scalp and resell tickets. The company needed a faster way to identify fraudsters upfront, and TransUnion’s iovation Fraud Prevention was used to help stop suspicious online ticket purchases before they could be completed.

TransUnion implemented iovation Fraud Prevention, which identified users by device instead of relying on credit or identity data and tracked purchase velocity from individual computers to flag bad actors quickly. The result was a 98% reduction in total fraud losses, from triple-digit losses to nearly zero, along with improved operational efficiency that reduced the need for fraud-related staffing.

New Era Tickets

Steve Geib

Vice President