Case Study: Major US Telecom Provider improves customer login experience with TransUnion TruValidate Device-Based Authentication

Major US Telecom Provider Improves Customer Login Experience With Device-Based Authentication

Major US Telecom Providing Company needed to improve its customer login experience while reducing fraud. Its previous authentication setup created too many false positives, triggered repeated two-factor challenges for legitimate users, and provided too little data for the fraud team to investigate account takeover risks. The company turned to TransUnion and its TruValidate authentication capabilities, including Device Risk and Device-Based Authentication.

TransUnion implemented TruValidate Device-Based Authentication to add seamless, risk-based two-factor authentication using rich device intelligence and configurable rules. The result was fewer customer complaints, better fraud visibility, and stronger protection against password-based attacks and account takeover. TransUnion also helped reduce the manual review queue and improve collaboration between Fraud and Customer Care, saving the company money and creating a smoother login experience for trusted users.