Case Study: Rated People reduces fraud and promotion abuse with TransUnion iovation

Iovation Helps Rated People Identify Fraudsters

Rated People, the UK’s leading online marketplace connecting homeowners with local tradespeople, needed to better protect users from rogue tradespeople and stop abuse of its promotional offers. The company also wanted to reduce fraud risk without affecting genuine tradespeople using its service. TransUnion’s iovation device recognition technology was brought in to strengthen vetting and identify suspicious signups.

TransUnion’s iovation solution scanned devices during signup and login, flagging phones, tablets, and computers linked to past fraud or promotion abuse through its Intelligence Center. This helped Rated People block repeat abusers, reduce promotion abuse, and improve homeowner trust. The result was a material financial benefit for Rated People, along with lower fraud exposure and better protection for its brand reputation.

Rated People

Gareth Grobler

Fraud & Risk Manager