Case Study: Major Online Dating Company achieves lower chargebacks and 4x ROI with TransUnion TruValidate

How an Online Dating Company is Winning the Fight Against Fraud

Major Online Dating Company faced rising fraud across its dating platform, with chargebacks becoming unmanageable and sourced leads showing significant fraudulent activity that threatened losses of hundreds of thousands of dollars per year. The company needed a way to identify fraud more clearly at both registration and payment, and turned to TransUnion and its TruValidate fraud solutions.

TransUnion implemented TruValidate Device Risk at payment integration to reduce chargebacks, and TruValidate Email and Phone Verification at registration to evaluate leads and flag risky activity earlier. As a result, the company kept its chargeback rate below 1%, achieved 4x ROI, and could positively identify 97% of submitted emails, giving the team better fraud visibility and more effective prevention.