Case Study: Online Gaming Company achieves 90% reduction in chargebacks with TransUnion iovation

Gaming Publisher Stomps Out 90% of Fraud in One Month

Online Gaming Company was facing a major fraud and chargeback problem as fraudsters exploited its lenient account-creation process and free-to-play model. Chargebacks spiked sharply, one title lost 25% of revenue in a month, and the company had no reliable way to permanently block repeat offenders. It turned to TransUnion’s iovation Fraud Prevention to help stop the attacks while preserving a smooth player experience.

TransUnion’s iovation solution used shared device intelligence and fraud evidence to identify and block devices linked to fraud across registration, login, and payments. The result was a 90% reduction in chargeback rate, hundreds of thousands of dollars saved each month, and the removal of fraudsters and their partners from the platform permanently. The company also restored trust with payment providers and expanded the solution to other platforms.