Case Study: Esure cuts call center fraud by 40% with TransUnion TruValidate Device Risk

esure Cuts Call Center Fraud by 40% with iovation

Esure, one of the UK’s leading motor and home insurers, was facing an omnichannel fraud problem: fraudsters who were blocked online were shifting to the call center and using stolen personal data to get policies approved. To stop this, Esure worked with TransUnion and its TruValidate Device Risk solution to identify risky devices across channels.

TransUnion helped Esure add device intelligence and real-time blocking to its web portal and related customer journeys, replacing emailed documents with portal access for new customers. By closing the loophole fraudsters were exploiting, Esure reduced fraud by 30–40% overall, including a solid 40% drop after blocking bad devices at the portal, while also reducing telephony fraud by 70% through the market aggregator channel.

Esure

Matt Gilham

Head of Financial Crime