Case Study: ConnectPay improves customer experience with TransUnion Multifactor Authentication

ConnectPay Exponentially Improves Customer Experience With Multifactor Authentication

ConnectPay, a Lithuania-based electronic money institution serving online-focused businesses, struggled with SMS-based authentication that caused deliverability issues, cross-border friction, and weak confidence in verifying customers. As a result, the company saw customer complaints rise and had trouble completing account transactions securely. ConnectPay turned to TransUnion and its IDVision / Multifactor Authentication solution to improve security and the customer experience.

TransUnion implemented a white-label multifactor authentication solution across key customer journey touchpoints, giving ConnectPay more control over device verification and a smoother, transaction-based authentication process. The result was a more seamless experience with greater security and less friction, including a 100% decrease in customer inquiries related to authentication issues.

ConnectPay

Marius Galdikas

Chief Executive Officer