Case Study: Confused.com achieves a 60% fraud reduction with TransUnion TruValidate Device Risk

Confused.com Prevents Hundreds of Fraudulent Accounts with iovation

Confused.com, a UK insurance price-comparison service, faced a significant challenge from fraudsters who were using its platform to create and re-sell hundreds of fraudulent insurance policies, a practice known as ghost broking. This put both consumers and their insurer partners at financial and reputational risk. To combat this, they turned to vendor TransUnion and implemented its TruValidate Device Risk solution.

TransUnion's solution provided critical device intelligence, allowing Confused.com to identify and block fraudulent applications in real time. By leveraging a shared consortium of data from other TransUnion clients, they were able to build a detailed case for the police, which led to the arrest of one ghost broker. The results were substantial: Confused.com saw a 60% reduction in its fraud rate and blocked 98% of quotes from a specific set of fraudulent devices. This protected their insurer partners from liability and saved consumers from the dangers of invalid policies, delivering a return on investment within just one month.

Confused.com

Stephen Adams

Fraud Manager