Case Study: B&H Photo and Video achieves 95% fraud reduction with TransUnion TruValidate

B&H Photo Shuts Down 5-Figure Reshipping Scam, Stops 95% Of Fraud

B&H Photo and Video, a leading e-commerce and mail-order retailer known for fast fulfillment and strong customer service, was being targeted by reshipping scams and increasingly sophisticated fraud attempts that outpaced its in-house fraud detection system. To better protect orders without hurting the shopping experience, B&H turned to TransUnion’s TruValidate Device Risk along with ACI Worldwide’s fraud prevention solution.

TransUnion implemented TruValidate to add real-time device intelligence, IP mismatch detection, and customizable business rules that helped B&H identify fraudulent activity faster and reduce manual review. The results were significant: fraud catch tripled, fraud rates dropped by 95%, thousands of legitimate shipments continued to go out each day, and customer experience remained unaffected.

B&H Photo and Video

Barry Goldstein

Fraud Manager