Case Study: AT&T Performing Arts Center achieves 318% ROI and cuts ticket fraud with TransUnion (iovation)

AT&T Performing Arts Center Cuts Ticket Fraud, Gains 318% ROI

AT&T Mobility, here represented by the AT&T Performing Arts Center, was struggling with ticket fraud and costly chargebacks from fraudulent brokers using its mobile and online ticketing channels. The organization needed a way to stop repeat offenders without slowing down the purchase experience, and turned to TransUnion’s iovation Fraud Prevention service for help.

TransUnion implemented iovation Fraud Prevention with device-based intelligence and shared rules across the website and box office systems to identify and block suspicious buyers in real time. The result was a 318% ROI, a drop in chargebacks from more than $55,000 to under $4,000 in one year, and savings of over $50,000, while also improving patron experience and reducing fraud-related delays.

AT&T Mobility

Jennifer Aprea

Director, Ticket Services